We wanted to understand how the procurement manager (PM) interacts with farmers & vendors while procuring agri commodities. So that we can leverage the existing behaviour to explore feature ideas and shortlist them to create an enhanced user experience which can address the problems of the procurement manager (PM).
Note: The behaviour journey was crafted through a process of gathering insights and observations derived from user interviews.

Bid analyses is a crucial step for a procurement manager (PM) to close the deal by creating purchase orders (PO) for vendors and framers.
At each and every step of the journey, we brainstormed and list down the ideas for features that we can add to the solution for the procurement manager (PM) so that it is easy and efficient for them to adopt.
The shortlisting of features was done on the parameters:

All the above-shortlisted features are implemented into the designs.
Please go back to the case study to review the procurement manager (PM) solution.